‘I rely on my style, not on trends’
Timeless, comfortable and focussed on the basics – that sums up the avant-garde fashion designs of annette görtz. Simple cuts and unobtrusive non-colours are the hallmarks of the label. The fashion designer uncompromisingly trusts her own personal signature. “I rely on my style, not on trends,” says Annette Görtz. Thus she faithfully keeps true to her penchant for purist aesthetics, but at the same time stays abreast with the pulse of the times by experimenting with materials and the use of innovative cuts.
The starting point for the designer’s creations is always the material. “I never draw – I need to feel the material and see how it looks like hanging. Then I use folded paper to adapt the designs to the material,” relates Annette Görtz about her style of working. Bucking all trends, she created her own sense of form and colour, with creative obstinacy and great recognition of value. She always trusts her own ability and personal preferences.
Bucking all trends, she created her own sense of form and colour, with creative obstinacy and great recognition of value. She always trusts her own ability and personal preferences. “These days, so many collections are becoming increasingly indistinguishable because they follow the influences of fashion. I always foster my own style and that way I also set counterpoints in today’s world of fashion. Colour, for example, is not a part of my world and therefore colour only makes its way into my collections in very limited ways,” says the designer.